About
The Full Story
White Letter was founded in 2022 as a creative partnership built to challenge the outdated norms of online talent management. After a pivotal restructuring under the sole direction of its current owner, the agency entered a new phase of clarity, discipline, and accelerated growth. In early 2024, White Letter saw its first model surpass £100,000 in revenue — a milestone that proved the strength of its systems. Since then, the agency has scaled with intention, refining its outreach, brand development, and internal operations to deliver repeatable success across the board.
Mission
To empower creators through intelligent management, transparent collaboration, and a proven path to long-term digital growth. We champion professionalism in an industry flooded with noise — helping models build sustainable brands, unlock their earning potential, and stay in full control of their image and time.
Vision
To become the most trusted, performance-driven agency in creator management — setting new standards for ethics, scalability, and creative innovation. By the end of 2025, we aim to consistently generate £1M+ in total monthly creator revenue under our management. We envision a future where online talent is respected at the highest levels — and creators partner with agencies not just for exposure, but for sustainable profit and power.
